BetMakers signs deal with TPD for in-running racing odds
BetMakers Technology Group has partnered with Total Performance Data to distribute real-time, in-running horse racing odds to operators worldwide.
BetMakers Technology Group announced on Monday 16th June 2025 a new partnership with Total Performance Data (TPD) to deliver dynamic, in-running horse racing odds to operators through its technology platforms.
Under the agreement, BetMakers will distribute TPD’s real-time odds across its network of clients. Coverage includes in-running data from leading UK and US racetracks, as well as Victorian metropolitan racing in Australia. The data will be accessible through BetMakers’ Core API and its managed trading services.
Extending punter engagement
The companies said the partnership is designed to keep bettors engaged beyond the start of a race, offering a more data-driven and immersive wagering product built around live in-running odds.
Joey Carroll, Director of Business Development and Partnerships at BetMakers, said the addition of TPD’s product to the BetMakers network benefits both the industry and its global customer base, giving partners a way to offer an in-running product that reflects changing expectations among bettors.
Will Duff Gordon, CEO of Total Performance Data, said the collaboration would bring TPD’s in-running odds to a wider audience, supporting the company’s aim of making racing more engaging through live data and giving operators a faster, more interactive betting experience.
About the companies
BetMakers Technology Group, listed on the ASX, is a B2B wagering technology and services provider supporting licensed betting operators in more than 30 countries. It offers fixed odds and pari-mutuel wagering platforms, data services and betting content, and is headquartered in Melbourne with offices in Australia, the UK, Ireland, the USA and Asia.
Total Performance Data describes itself as the world’s leading supplier of live horse racing data, providing in-race tracking, timing and performance metrics to racecourses, sportsbooks and media partners. The company operates across more than a dozen countries and over 100 tracks, with a database of more than two million performances.