BGaming takes content live with Winbet in Bulgaria
BGaming has expanded its partnership with Winbet to launch its games portfolio in Bulgaria, building on a deal struck earlier this year in Romania.
iGaming content provider BGaming has extended its partnership with operator Winbet into the Bulgarian market, integrating its games catalogue with the operator’s platform in the country.
As part of the agreement, titles including Minesweeper XY, Wild Cash and Bonanza Billion will be made available to Winbet’s Bulgarian player base.
Winbet operates across several Eastern and Central European markets, including Romania, Bulgaria, Serbia and Croatia. In Bulgaria specifically, the brand runs more than 30 gaming halls across over 20 cities.
Building on Romanian deal
The companies first partnered in January this year, when BGaming’s content was integrated into Winbet’s Romanian operations. The Bulgarian rollout marks an extension of that relationship into a second market.
Olga Levshina, chief commercial officer at BGaming, said the partnership had already delivered a positive reception among Winbet’s Romanian players, and that the company was looking to replicate that performance in Bulgaria.
Victor Perenovski, operations director at Winbet, said BGaming’s content had proven popular with the operator’s users and represented a valuable addition to its games portfolio. He added that the expanded agreement was intended to support the operator’s aim of offering a high quality gaming experience through content from leading providers, based on analysis of player preferences and behaviour.
Company backgrounds
BGaming describes itself as an iGaming content provider with a portfolio of more than 150 products, featured on over 1,600 online casinos worldwide. The studio says it was the first in the industry to support cryptocurrencies and to offer Provably Fair games, and it also produces exclusive titles developed with operator partners.
Winbet describes itself as a leading Bulgarian casino entertainment and sports betting company with more than 30 years in the market, offering over 2,200 online casino and live casino games alongside a sportsbook covering 30 sports. The operator also runs a network of more than 30 gaming halls across over 20 Bulgarian cities.