Blueprint Gaming Rebrands Engagement Suite as Blueprint Retain, Rank Group Live with Chained Bonusing

Blueprint Gaming has rebranded its suite of operator engagement tools as Blueprint Retain, bringing together a range of in-game promotional mechanics under a single proposition. The Rank Group is among the operators to have gone live with the suite’s Chained Bonusing tool.

The rebranded suite consolidates Blueprint’s existing promotional features, including Free Spins & Win Spins, Super Mode Drops, Chained Bonusing, Jackpot King and Rapid Fire Jackpots. The aim is to give operators a streamlined set of tools intended to boost player engagement, support revenue growth and improve the efficiency of bonus spend.

Chained Bonusing rollout continues

As part of the wider rollout of Blueprint Retain, Rank is the latest operator to implement the Chained Bonusing tool. The feature allows multiple marketing offers to be linked together, enabling operators to build personalised promotional journeys aimed at specific player segments.

Jack Lawson, senior account manager at Blueprint Gaming, said the launch of Chained Bonusing with Rank builds on the operator’s recent growth, and that the tool allows marketing offers to be chained together to create more tailored and engaging player journeys.

Rob Lee, head of Mecca Brands at The Rank Group, said the business was pleased to have gone live with the Chained Bonusing functionality, describing in-game promotional tools as a key part of Rank’s strategy. He added that the launch strengthens the companies’ ongoing partnership and gives Rank’s customers access to enhanced in-game rewards.

Blueprint Gaming is a UK-based game studio and part of Germany’s Merkur Group. Founded in 2009, the company has produced more than 500 titles and holds licences from regulators including the UKGC, AGCC, MGA, GRA, SGA, ONJN and AGCO, allowing its games to be certified for regulated markets across Europe and Canada.

The update was issued by Square in the Air on behalf of Blueprint Gaming.