Yggdrasil content goes live with Rank Group brands in the UK

Yggdrasil has signed a partnership with the Rank Group, one of the UK’s largest gambling operators, giving the company’s slot catalogue a significant boost in reach across the domestic market.

The agreement means players on Rank’s online brands, including Grosvenor Casinos and Mecca Bingo, will gain access to Yggdrasil’s game library. This spans recent releases such as Max Elements GigaBlox and Trickstar Spins, as well as established titles including Valley of the Dead, Golden Fish Tank and the Vikings series.

Wider content reach

Alongside its own studio output, the deal also brings in titles developed through Yggdrasil’s YGG Masters programme, with partner studios King Power and Shark Bait among those featured. The full offering is complemented by Yggdrasil’s Game Engagement Mechanics, known as GEMs, including MultiMax and DoubleMax, which are designed to add variation to gameplay across its portfolio.

The tie-up with Rank forms part of a broader push by Yggdrasil into the UK market, with the supplier reporting a number of new operator partnerships signed in the region since the start of 2025.

Executive comment

Jose Simon, chief commercial officer at Yggdrasil, said partnerships were central to success in any market and described the Rank deal as an opportunity to grow market share with a leading operator in a competitive jurisdiction.

Nolan Frendo, casino games manager at Rank, said Yggdrasil was recognised for producing strong content and that the company aimed to work with leading suppliers to bring proven and established games to its online casino players.