ESA Gaming deepens Novibet tie-up with aggregator integration
ESA Gaming has expanded its partnership with Novibet by integrating its Game Aggregation System into the operator's platform, giving players access to content from more than 70 third-party providers.
ESA Gaming has extended its existing partnership with Novibet through the integration of its Game Aggregation System (GAS), the company announced on 16th October 2024.
The deal gives Novibet’s players access to thousands of third-party casino titles sourced from more than 70 providers, spanning slots, live dealer games and non-traditional formats.
Long-running collaboration
ESA Gaming and Novibet first worked together in 2023, when the operator added several of ESA’s mobile-first titles, including Dragon Mine, Goal Mine and the crash-style game Big Fish Bonanza, to its platform.
The latest expansion reflects continued growth in ESA Gaming’s aggregation business, which has recently onboarded a number of additional top-tier suppliers.
Executive comment
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said the company was pleased to strengthen its relationship with Novibet, adding that the wider content offering through GAS was intended to enhance player experience and support growth for both businesses.
Foteini Matthaiou, Casino Product and CRM Director at Novibet, said the partnership had allowed the operator to broaden its game selection and that the GAS integration marked a significant step in keeping its offering competitive. She added that Novibet looked forward to continuing the collaboration.
About the companies
ESA Gaming, founded in 2009, is an independent games and aggregation provider known for its mobile-first EasySwipe game family, which is designed to integrate into sportsbooks alongside sports betting products.
Novibet is a GameTech company operating in 10 countries, offering online sports betting and casino products through its own proprietary platform since 2010.