Games Global brings Free Spins tool to Hard Rock Bet in New Jersey

Games Global has gone live with its Free Spins promotional tool on the Hard Rock Bet iCasino platform in New Jersey, the first time a US operator has been given access to the feature.

The rollout deepens the existing relationship between Games Global, a supplier of iGaming content, and Hard Rock Digital, the operator behind Hard Rock Bet. The tool is designed to boost player engagement and will launch first in New Jersey before being extended to further partners and other regulated US states in the coming months.

The move forms part of Games Global’s wider push to grow its commercial presence in North America during 2025, with Hard Rock Digital named as the latest operator to add the supplier’s products to its platform.

Executive comment

Joann Pierce, chief commercial officer at Games Global, said the company has already built momentum in the US market by partnering with a range of leading operators. She said the Free Spins launch with Hard Rock would strengthen the company’s position in New Jersey as it continues to roll out its product suite across regulated states.

Grant Williams, senior vice president of casino at Hard Rock Digital, said the operator was pleased to extend its partnership with Games Global and to be the first to offer Free Spins on its immersive games through Hard Rock Bet. He pointed to the platform’s catalogue of more than 2,700 games and its Unity by Hard Rock loyalty programme as further differentiators for the operator’s app.

Games Global operates one of the larger networks of exclusive iGaming content studios, with 42 in-house and partner studios having produced more than 1,400 proprietary games over the past two decades. Hard Rock Digital is the exclusive interactive gaming and sports betting arm of Hard Rock International and the primary sports betting vendor for the Seminole Tribe of Florida, operating from bases in Florida, Texas, New Jersey and Ontario.