RLX Gaming Content Goes Live on Hard Rock Bet Casino in New Jersey

RLX Gaming, the US brand of Relax Gaming, has agreed a content supply partnership with Hard Rock Bet Casino, making its games available to players in New Jersey.

The deal gives Hard Rock Bet Casino access to RLX Gaming’s library of in-house and third-party titles through the operator’s mobile app. Established slots including Temple Tumble, The Great Pigsby and Bill & Coin will be added to the platform alongside newer releases from the studio.

North American expansion

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, described the tie-up as a significant step in the supplier’s growth across North America, pointing to a shared focus with Hard Rock Bet on delivering strong entertainment experiences for players.

Hard Rock Bet Casino currently offers more than 3,200 games through its New Jersey online casino and holds a 4.9-star rating in the App Store. The operator has recently updated its app with a new interface intended to improve navigation, speed up game discovery and increase personalisation for users. The platform also runs weekly Legendary Reward Drops and links with Unity by Hard Rock, its loyalty and rewards system, aiming to give players a connected experience across channels.

Rich Criado, Vice President of Casino at Hard Rock Bet, said the partnership would widen the choice of games available to New Jersey players, combining established favourites with new content within the Hard Rock Bet Casino app.

About the companies

Relax Gaming Group, founded in 2010, supplies more than 4,000 casino games to over 700 operator brands worldwide through a single integration. Its offering includes proprietary slots, poker and bingo products as well as aggregated content from more than 70 partner studios, distributed via its Silver Bullet and Powered By Relax partnership models. The company holds licences in multiple regulated markets, including Ontario, Malta, Gibraltar, the UK, Romania, Greece and Sweden, and supports operations in additional regulated jurisdictions such as Colombia, Spain, Mexico, Denmark, Italy, Estonia and Latvia.

Hard Rock Digital operates as Hard Rock International’s dedicated interactive gaming and sports betting arm and is the primary sports betting vendor for the Seminole Tribe of Florida. The company is headquartered in Hollywood, Florida, with additional offices in Austin, Atlantic City and Toronto.

The announcement was issued by Square in the Air Communications Ltd on behalf of RLX Gaming.