Greentube content goes live on Hard Rock Bet in New Jersey

NOVOMATIC’s digital gaming arm Greentube has signed a partnership with Hard Rock Digital to supply casino content to the Hard Rock Bet platform in New Jersey, the company announced on 15 November.

The deal will see titles from Greentube’s portfolio, including Diamond Cash: Almighty Kraken, Piggy Prizes: Wand of Riches and Wild Lines: American Eagle, made available to Hard Rock Bet’s online casino customers in the state.

Continued US expansion

The agreement adds to a run of operator partnerships Greentube has struck in North America, a market the supplier regards as a strategic priority. The company said the tie-up with Hard Rock Bet would extend its reach to a wider US audience thanks to the operator’s brand recognition, with both parties indicating an intention to expand the partnership into further states and markets over time.

Markus Antl, director of global sales and key account management at Greentube, described the New Jersey launch as a long-anticipated step for the company and said it looked forward to bringing its content to more players in the state.

Grant Williams, senior vice president of casino at Hard Rock Digital, said Greentube’s content would add to the more than 2,200 gaming experiences already available on the Hard Rock Bet platform, alongside the operator’s promotions and loyalty programme.

Greentube operates as the digital gaming and entertainment division of NOVOMATIC, providing video slots, table games, server-based gaming and social casino products across online, mobile and land-based channels. Hard Rock Digital runs interactive gaming and sports betting for Hard Rock International and serves as the primary sports betting vendor for the Seminole Tribe of Florida, with operations headquartered in Hollywood, Florida.