Greentube extends Italian reach through Betfair content deal
Greentube has agreed a content partnership with Betfair, part of Flutter Entertainment, distributing a selection of its slot titles to Italian players via its Capecod aggregation platform.
NOVOMATIC’s digital gaming arm Greentube has struck a content supply agreement with Betfair, part of the Flutter Entertainment group, to broaden its footprint in the Italian market. The deal was announced on 24 April.
Under the arrangement, a selection of Greentube titles will go live on Betfair’s platform, delivered through Capecod, Greentube’s aggregation service in Italy that allows operators to access its content library without a direct integration.
The portfolio includes recent releases such as Piggy Prizes Wand of Riches, Charmin’ Lady’s Boom and Piggy Prizes Wish of Riches, alongside established titles including Book of Ra Deluxe, Book of Ra Deluxe 10 and Lucky Lady’s Charm Deluxe, games the company says have performed strongly in the Italian market.
Wider distribution strategy
The tie-up gives Greentube access to Betfair’s established Italian player base, forming part of the supplier’s broader push to work with major operators across the region.
David Bolas, Commercial Director at Greentube, said the partnership with Betfair reinforces the company’s commitment to offering premium gaming experiences in the Italian market, describing the collaboration with Flutter as reflecting a shared ambition to grow the relationship further.