iGP adds new studio Shady Lady to iGaming Deck aggregator

Platform and aggregator supplier iGP has onboarded newly launched studio Shady Lady, with slot title Devil's Finger the first game added to its catalogue of more than 10,000 titles.

iGP adds new studio Shady Lady to iGaming Deck aggregator

iGP, a platform and aggregator provider, has integrated content from new games studio Shady Lady into its iGaming Deck aggregator. The addition brings Shady Lady’s debut title, Devil’s Finger, into a portfolio that already numbers more than 10,000 games.

Devil’s Finger centres on a confrontation between a cosplay-themed protagonist and a devil character, and includes mechanics such as a Finger feature, Highlight Reels and Loot Boxes.

Aggregator positioning

iGP describes iGaming Deck as the fastest aggregator in the sector, combining its large game library with promotional tools aimed at helping operators build player engagement and offer enhanced reporting capabilities.

Jovana Popovic Canaki, chief executive at iGP, said the partnership reflected the company’s aim of giving operators tools to build engaging gaming experiences, pointing to Shady Lady’s approach as aligned with that goal.

Marla Singer, spokesperson for Shady Lady, said the studio’s focus was on distinctive, high-impact game design, and described Devil’s Finger as the first in a planned series of releases from the studio.

About the companies

iGP was established in 2016 and offers platform, aggregator, crypto, turnkey and retail solutions to iGaming operators, with a team of more than 200 staff. Shady Lady is a newly launched games studio positioning itself as a challenger brand within the iGaming content space, focused on unconventional game mechanics and narrative-driven titles.

Sources