LuckyStreak strikes US deal with sweepstakes operator Lions Den Games

LuckyStreak, the live casino and iGaming aggregation provider, has announced a new US agreement with Lions Den Games, a veteran-owned sweepstakes gaming platform, dated 28 February 2025.

Lions Den Games is operated by J&K Studios, a digital art and gaming company founded in 2018 that runs four retail locations in Texas. The business is now expanding its online offering, adding further sweepstakes-based content to its platform through the LuckyStreak tie-up.

Content and mechanics

Under the agreement, J&K Studios will integrate LuckyStreak’s own live dealer studio output alongside aggregated third-party titles from suppliers including Tom Horn and Red Rake onto the Lions Den Games platform.

The platform operates on a sweepstakes model in which customers who buy digital collectables and art from J&K Studios receive Lions Den Coins (LDCs). These coins can then be used across more than 1,000 sweepstakes-enabled games, spanning slots, crash games and LuckyStreak’s live dealer titles. Players can also earn additional coins through leaderboard tournaments, account sign-up, daily logins, watching adverts and engaging with the operator’s social media channels.

Sweepstakes push

The deal forms part of LuckyStreak’s continued expansion into the sweepstakes and social gaming vertical. The company said it has built support for various sweepstakes and virtual coin formats, including single and double coin wallets, into its common wallet API, alongside support for both cryptocurrency and fiat currency transactions.

Ady Totah, chief executive and co-founder of LuckyStreak, said the partnership marked a further step in growing the company’s presence in the sweepstakes vertical alongside operators with a shared focus on player experience, adding that LuckyStreak’s content offering continues to expand as it targets new audiences with its sweepstakes-ready live dealer and third-party games.

Kevin Greenwood, chief executive of J&K Studios, said the company was pleased to partner with LuckyStreak, noting that its digital art unlocks a range of rewards for players and that it looks forward to adding further titles to the platform in future.

The announcement was issued by LuckyStreak.