NuxGame adds engagement and security tools to betting and casino platform
Betting and casino software provider NuxGame has unveiled a set of platform upgrades covering player engagement, payments, fraud prevention and infrastructure.
NuxGame, a B2B betting and casino software supplier, announced on 25 November 2024 a round of updates to its platform aimed at improving player engagement, retention and operator control.
Among the changes is a real-time web push notification feature, allowing operators to send personalised messages to players independent of their activity on site, with the aim of supporting retention and loyalty.
Payments and infrastructure
The company has also upgraded its payment method management, giving operators more efficient control over currencies across multiple payment options. Players can now set predefined deposit amounts and choose a default payment value.
On the technical side, NuxGame has moved to VUE 3 and integrated Kubernetes into its architecture. The company said this should improve resource use, cut downtime, speed up updates and help the platform handle higher traffic volumes.
Fraud prevention and bonus controls
A new fraud prevention tool and additional payment limits have been introduced to give operators greater oversight of transactions and reduce fraudulent activity. The bonus management system has also been updated, offering operators more flexibility over wagering order and win allocation settings to improve transparency.
A segmentation tool now lets operators filter and categorise players by behaviour, transaction history and engagement levels, while the notification system has been expanded to support multilingual messaging so operators can communicate with players in their own languages.
Content partnerships
NuxGame said it has also strengthened its content offering through recent partnerships with providers including TaDa Gaming, Relax Gaming, Mancala Gaming, Gamzix and 7Mojos, giving operators access to a wider range of gaming content.
Daniel Heywood, chief executive officer at NuxGame, said the updates were intended to enhance engagement, security and customisation for operators, supporting them in building lasting relationships with their players.
Founded in 2018, NuxGame provides casino, crypto casino and sportsbook solutions to operators in regulated and emerging markets, with content aggregation from more than 130 providers and a sportsbook offering covering 370,000 monthly events.