NuxGame Integrates MAP Tracking Technology into Affiliate Programme
iGaming platform provider NuxGame has partnered with affiliate tracking specialist MAP to expand the tracking and management tools available to its operator clients.
NuxGame, a B2B iGaming platform provider covering online casino, sports betting and content aggregation, announced on 22 October 2024 a partnership with affiliate tracking company MAP to strengthen its affiliate programme offering.
The tie-up adds MAP’s tracking infrastructure to NuxGame’s platform, giving operators tools to monitor affiliate traffic and campaign performance. Among the new capabilities is built-in server-to-server and postback tracking, intended to improve accuracy when measuring affiliate activity and return on investment.
Expanded management tools
As part of the integration, NuxGame customers gain access to a wider affiliate management toolkit. This includes advanced reporting, configurable commission structures and multi-level user permissions designed to give operators more control over how partnerships are administered across different markets.
The partnership also brings additional features to the platform, including promo codes, QR code-based tracking and multi-lingual support spanning more than 20 languages, aimed at helping affiliates localise campaigns in different regions. Multi-level marketing functionality, customisable affiliate strategies and self-invoicing systems for commission settlement are also included in the upgraded offering.
Executive comment
Denis Kosinsky, VP of Operations at NuxGame, said the partnership improves the company’s affiliate management capabilities, giving operators better tools to track, analyse and optimise affiliate traffic. He added that clients would be able to manage affiliate programmes more flexibly while extracting more value from partnerships.
Santosh Jain, CEO of MAP, said the collaboration reflects a commitment to delivering best-in-class service, providing NuxGame’s operator clients with tools to refine their business strategies. He said the partnership was intended to improve the efficiency, transparency and scalability of affiliate programmes, supporting growth and ROI for operators.
NuxGame, founded in 2018, provides casino and crypto casino solutions along with content aggregation from more than 130 providers, alongside sportsbook features covering approximately 370,000 monthly events.