Pandora Enters Interbrand's Top 100 Global Brands List
Pandora has been named among the world's 100 most valuable brands for the first time, joining Cartier and Tiffany and Co. as one of only three jewellery brands on Interbrand's 2024 ranking.
Pandora has been included in Interbrand’s Best Global Brands 2024 list, ranking 91st overall and becoming the third jewellery brand on the annual index alongside Cartier (73rd) and Tiffany and Co (89th).
The Best Global Brands ranking is regarded as one of the leading measures of brand value worldwide, assessing factors including brand strength, market influence and financial performance. Apple and Microsoft retained the top two positions on this year’s list.
Strategy Focus
Pandora said its inclusion reflects a long-term strategy to position itself as the world’s largest jewellery brand. The company reported that since 2019 it has grown earnings by 28 per cent while cutting carbon emissions across its supply chain by 27 per cent.
Pandora chief executive Alexander Lacik said the ranking demonstrated that the company’s strategy was working, adding that Pandora had evolved beyond its charm bracelets to become a global jewellery brand delivering products at scale.
The Best Global Brands 2024 list was released by Interbrand, which also publishes details of its ranking methodology on its website.