Playson expands European reach through St8 aggregation deal
Playson has partnered with B2B aggregation platform St8 to distribute its game portfolio to operators in Estonia and Finland, with further European markets planned.
Playson, the digital entertainment supplier, has announced a partnership with B2B aggregation platform provider St8 to extend its distribution across Europe, effective 19 December 2024.
The agreement gives St8’s partnered operators API access to a selection of Playson’s games, including Coin Strike: Hold and Win, Energy Coins: Hold and Win, Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus. The rollout will begin in Estonia and Finland, with additional European markets to follow.
St8, which has a long track record in B2B iGaming aggregation, will make the Playson catalogue available to its operator network alongside its existing platform features, including bespoke thumbnail options.
Executive comment
Cristhian Andre Zito Sudoarg, Sales Manager at Playson, said the partnership supports the company’s commercial growth in Europe by widening its distribution to new markets and players.
Alex Zvezdochkin, COO at St8, described the addition of Playson as an important milestone for the platform, noting the studio’s fit with St8’s aim of onboarding leading game suppliers.
About Playson
Playson operates in 24 regulated markets with more than 200 partners worldwide. The company holds licences from the UKGC, ONJN, HGC, SGA, AGCO, GRA and MinCetur, along with a recognition notice from the MGA, and is headquartered in Malta and Slovakia.