Playson expands European reach with Lottoland content deal
Playson has gone live with Lottoland, giving the Gibraltar-based operator's international player base access to its slot portfolio.
Playson has launched its games portfolio with Lottoland, extending its presence across Europe through a new content partnership with the Gibraltar-licensed operator.
The deal gives Lottoland’s customer base, which the operator puts at more than 20 million players worldwide, access to Playson’s slot catalogue. Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win and Legend of Cleopatra Megaways are the first titles to go live, integrated via Relax Gaming’s platform. Additional games are expected to be added in the coming months.
The agreement is intended to broaden Lottoland’s casino offering across regulated markets, including the UK, alongside its existing lottery products, which span more than 30 draws from around the world.
Strategic significance
The tie-up forms part of Playson’s continued push into established, tightly regulated European markets. The supplier currently operates across 26 regulated jurisdictions and works with more than 200 operator partners globally.
Blanka Homor, Sales Director at Playson, said the partnership supports the company’s growth across Europe’s more mature markets, adding that Lottoland’s scale and reputation make it a valuable partner for expanding the reach of its slot portfolio.
Nigel Birrell, Group CEO at Lottoland, said the operator looks for supplier partners that can complement its core lottery product while also appealing to new player segments, and that Playson’s range of game mechanics met that requirement.
Playson is headquartered in Malta and Slovakia and holds licences including those from the UK Gambling Commission, ONJN, HGC, SGA, AGCO, GRA and MinCetur, along with a recognition notice from the MGA.
Lottoland, based in Gibraltar, employs more than 400 staff and operates in 15 markets. The operator is regulated by authorities including the Government of Gibraltar, the UK Gambling Commission, Ireland’s National Excise License Office, Italy’s Agenzia delle Dogane e dei Monopoli, Australia’s Northern Territory Racing Commission, the Swedish Gambling Authority, the Malta Gaming Authority and the Western Cape Gambling and Racing Board.