Pragmatic Play Content Goes Live with SuperSportBet in South Africa
Pragmatic Play has struck a deal with SuperSportBet to bring its slots portfolio to the South African operator's platform.
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Pragmatic Play, a content supplier to the iGaming sector, has agreed a partnership with SuperSportBet to extend its footprint in the South African market.
Under the deal, Pragmatic Play’s slots catalogue will be integrated into SuperSportBet’s online platform, giving the operator’s customers access to titles including Gates of Olympus and Sweet Bonanza.
SuperSportBet launched in January 2024 and is owned by KingMakers Group, a sports betting and digital entertainment operator active across Africa.
Expanding African footprint
The agreement adds to Pragmatic Play’s presence in multiple regulated markets and is positioned by the companies as a way to broaden the range of gaming content available to South African players.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said the tie-up gives the supplier a chance to reach a wider player base in South Africa.
Grant Greeff, Managing Director at SuperSportBet, said the addition of Pragmatic Play’s slots content would strengthen the operator’s offering to local players.
Pragmatic Play is headquartered in Gibraltar and supplies slots, live casino, bingo, virtual sports and sportsbook products to operators globally.