Pragmatic Play strikes UK content deal with Ivy Casino

Pragmatic Play has signed a content supply agreement with Ivy Casino, extending the games studio’s reach in the UK online casino market. The deal was announced on 11 February 2025.

Ivy Casino, which launched in September 2024, is positioned as a challenger brand in the UK online casino sector. Through the new agreement, the operator gains access to Pragmatic Play’s slots and live casino catalogue.

Content on offer

The partnership gives Ivy Casino players access to titles including Gates of Olympus 1000, Sugar Rush 1000 and games from the Big Bass franchise, alongside live dealer roulette and blackjack tables from Pragmatic Play.

The agreement forms part of Pragmatic Play’s broader strategy to grow its footprint with operators in regulated European markets.

Comments

Irina Cornides, Chief Operating Officer at Pragmatic Play, said the company was pleased to supply popular titles to Ivy Casino as the brand builds its presence in the competitive UK market.

Mark Good, representing Ivy Casino, said the partnership would let the operator offer some of the industry’s most popular and innovative games, strengthening its offering as it works to establish itself as a leading UK online casino brand.

The release was issued by Square in the Air on behalf of Pragmatic Play.