Pragmatic Play Sports strikes UK and Ireland deal with QuinnBet

Pragmatic Play Sports has partnered with QuinnBet to power the operator’s sportsbook in the UK and Ireland, with the integration confirmed live as of 20 March 2025.

The deal gives QuinnBet customers access to official live data, video streaming and bet builders across more than 40,000 sporting events each month, spanning major leagues and markets worldwide. The rollout was carried out through Pragmatic Solutions’ Player Account Management Platform, which the companies say ensured a secure and compliant integration.

Expanded product range

The tie-up comes shortly after Pragmatic Play Sports added horse racing, greyhound racing and football player markets to its sportsbook offering. As part of the partnership, QuinnBet players will also gain access to Pragmatic Play’s virtual sports catalogue, including titles such as Horse Racing and Penalty Shootout.

QuinnBet, founded in 2017 and based in Gibraltar, operates across the UK and Irish betting and gaming sectors, offering sports markets alongside an online casino featuring slots, live casino and table games.

Executive comment

Gareth Crook, SVP of Sports at Pragmatic Play, said the partnership extends the company’s reach in the UK and Ireland and reflects the strength of its racing product, adding that the integration process had gone smoothly.

Brenda Quinn, CEO of QuinnBet, described the agreement as a significant step in the operator’s growth plans, saying the sportsbook would help broaden its betting offering and strengthen its position in both markets.

The announcement was issued by Square in the Air on behalf of Pragmatic Play.