SIS strikes Numbers deal with Instasolutions for African markets
Sports Information Services has agreed a partnership with platform provider Instasolutions to bring its live Numbers draws to operators across Africa, starting in Kenya.
SIS (Sports Information Services) has launched its fixed-odds Numbers draws with Instasolutions’ operator partners in Africa, in a deal announced on 16th October 2024.
Operators using the Instasolutions platform, across both retail and online channels, will gain access to SIS-owned 49’s live Numbers draws, which the supplier says generate more than 200,000 betting events annually. This includes the 49’s Original Live Draw alongside the 39’s and Fast 15’s products. Instasolutions’ existing offering spans sportsbook, virtual sports, casino and lotto products.
The rollout begins in Kenya, with SIS and Instasolutions planning to extend the 49’s Numbers portfolio to further African markets over time.
Racing and esports to follow
The agreement is also set to expand to include SIS’s live racing content, an end-to-end service covering more than 60,000 horse and greyhound races annually from tracks worldwide.
Competitive Gaming is due to follow as well, giving Instasolutions’ African partners access to SIS’s H2H Global Gaming League eSoccer and eBasketball products, which the supplier says account for 150,000 events per year. The esports content is produced in-house in the UK and holds Gold Standard certification from the Esports Integrity Commission (ESIC).
Joe Andrews, Head of Sales Africa at SIS, said finding the right partners in markets where the company is looking to grow its presence through new verticals was essential, adding that the 49’s draws, along with the planned racing and esports content, were expected to perform well in Kenya and other African markets.
Sarkis Farah, Managing Director at Instasolutions, said the tie-up formed part of the company’s efforts to broaden its reach and partner base, and that the combined content offering was expected to appeal to a wider audience.
SIS has operated in live betting content and data distribution for more than 35 years, supplying racing, esports and Numbers draws to over 400 retail and online operators in more than 50 countries.