Playson strikes UK content deal with Rank Group

Playson has signed a content supply agreement with Rank Group, expanding its presence in the UK online casino market, the supplier announced on 1st October 2024.

Under the deal, Rank Group will gain access to a selection of Playson titles, including Coin Strike: Hold and Win, Royal Coins 2: Hold and Win and Energy Coins: Hold and Win. The games will be integrated via Pariplay’s Fusion platform.

Rank Group, founded in 1937, operates as the largest casino operator in Great Britain, with brands including Mecca and Grosvenor. The agreement follows a period of growth for Playson in the UK market as the supplier continues to build its footprint across regulated European territories.

Executive comment

Paul McInnes, Sales Manager at Playson, said the partnership represented further growth for the company in the UK and reflected its ambition to expand its slots offering across Europe. He added that the combination of Rank Group’s market presence and Playson’s game portfolio was expected to support growth for both companies.

Nolan Frendo, Casino Games Manager at Rank Group, said Playson’s titles were in strong demand across the UK and Europe and that the operator was pleased to add a selection of the supplier’s games to its brands. He said Rank looked forward to developing the partnership further.

Playson currently operates in 24 regulated markets with more than 200 partners worldwide, holding licences including from the UK Gambling Commission, ONJN, HGC, SGA, AGCO, GRA and MinCetur, alongside a recognition notice from the MGA.