Reflex Gaming strikes content distribution deal with Bragg Gaming Group

Reflex Gaming has entered into a content distribution agreement with Bragg Gaming Group, announced on 16th January 2025, that will see a selection of Reflex titles distributed through Bragg’s remote gaming server (RGS) to operators in regulated markets worldwide.

The deal covers Bragg’s operator network across key jurisdictions including the Netherlands, the UK and the United States, and is intended to strengthen Reflex Gaming’s presence in these regions. It also includes provision for future exclusive titles from Reflex, designed to reflect player preferences in specific markets, which Bragg will distribute to its partners.

Background

Reflex Gaming has more than 20 years of experience in land-based gambling before moving into iGaming in 2020. The supplier has built a portfolio of games incorporating player engagement features aimed at supporting operator acquisition, retention and revenue.

Bragg Gaming Group operates in more than 30 regulated jurisdictions globally through its distribution technology.

Comment

Mat Ingram, Chief Product Officer at Reflex Gaming, said the partnership would support the company’s expansion into European markets as well as the US, describing Bragg’s reach across more than 30 regulated jurisdictions as central to the deal. He said Reflex’s product development would continue to add value to Bragg’s operator network.

Niklas Mravlje, Director of Product Marketing at Bragg Gaming Group, said Reflex Gaming’s established presence in major European markets, built on its land-based heritage and more recent iGaming expansion, positioned it well for growth. He added that the partnership would help open access to the US market for Reflex’s games while reinforcing Bragg’s position as a distributor of proprietary content.