TradeArt rebrands as Odds88 with expanded sports betting toolkit

Sports aggregation platform TradeArt has rebranded as Odds88, according to a release issued on 17th January 2025. The company said the move marks a new phase in its ambition to reshape the competitive sports trading sector by giving operators a broader toolkit to build tailored betting products.

The platform aggregates and automates odds data from multiple providers, allowing sports trading businesses to choose the most suitable feed for each event. Odds88 covers more than 110 sports and over 4,000 daily events, including over 300 football markets, with odds that adjust dynamically to reflect changing trends.

Added features

Among the platform’s additional offerings is Zed Run, which lets players build and manage a virtual stable of racehorses to compete for rewards, and BetRank, a tool designed to help operators manage risk. Odds88 also runs a fully automated system that analyses each bet against multiple factors before it is accepted, reducing the need for manual checks.

The company said reliability is a central focus of the platform, with an automatic failover system that switches between data suppliers to maintain uptime levels it describes as above industry standard. Its interface supports customisable layouts and templates that can be adapted to suit different audiences.

Executive comment

Mike Forslund, Head of Sales for Odds88, said the betting sector can often resemble an “echo chamber” and that the company wants to help operators stand apart from generic platforms by offering more flexible, customisable user experiences.

The rebrand and product update were announced by Square in the Air on behalf of Odds88.