Hub88 launches Pick'em88 sports betting product with Odds88 data
Hub88 has introduced its first Pick'Em betting feature, built with data from sister brand Odds88, aimed at widening player engagement through a simplified 50/50 wagering format.
Hub88 has released Pick’em88, its first Pick’Em-style sports betting product, designed to offer a fast and accessible wagering experience for both new and experienced bettors. The launch was announced on 14th August 2025.
The product is built on a 50/50 betting format widely used in the US market, letting users construct quick multibets by predicting whether a player or team will finish above or below a set projection. Hub88 says the format removes the need to understand complex odds or betting terminology, making it easier for casual users to get involved while still offering enough depth to appeal to more experienced bettors.
Pick’em88 can be run alongside an operator’s existing sportsbook markets or deployed as a standalone product, with the option to customise the game client to match an operator’s branding.
Aligning with gamification trends
Hub88 positions the launch as part of a broader push to diversify its product range in line with industry trends including mobile-first design, gamification and shareable content formats. The company argues that Pick’em88’s straightforward structure makes it well suited to operators seeking to attract a wider range of players and improve engagement.
Ollie Castleman, Managing Director at Hub88, described the launch as a strategic move for the platform, saying the format simplifies sports betting without reducing its entertainment value or profitability for operators. He added that the product, powered by Odds88’s data, is designed to meet modern user experience expectations while giving partners access to flexible content.
Will Fyler, Managing Director of Odds88, said the collaboration combines Odds88’s sports data and odds expertise with Hub88’s aggregation platform to create a new way for bettors to interact with sport. He said the partnership was intended to give operators fresh, engaging betting formats.
About the companies
Hub88 operates as an integration platform providing a single API across gaming operations, working with more than 200 content providers. Its tools include real-time performance tracking via mobile apps, back-office accounting and business intelligence features, and products such as HubWallet, HubConnect and HubMarket.
Odds88 provides sports data aggregation across more than 90 sports and over 4,000 daily events, combining multiple sports feeds to support betting product development.