Playson launches €1m Christmas promotion Merry Money Month
Playson has kicked off its largest-ever festive network campaign, running throughout December with a €1,000,000 prize pool across tournaments and daily races.
Playson, the digital entertainment supplier, has launched Merry Money Month, a Christmas promotion running for the whole of December 2024 alongside its existing Non-Stops Drops and Races 6KK campaigns.
The promotion carries a combined prize pool of €1,000,000, split across 13,500 prizes, and centres on three of the studio’s festive-themed titles: Jingle Coins: Hold and Win, Merry Giftmas: Hold and Win, and 25 Cookies: Hit the Bonus, the latter featuring the largest gamefield yet seen in that series.
Tournaments and daily races
As part of the campaign, Playson is running three VIP tournaments offering up to €250,000 in prizes, alongside its regular Daily Short Races format. The races use resetting leaderboards to give players a fresh chance to win €25,000 each day, a mechanic the supplier says is designed to support both player retention and acquisition for its operator partners.
Playson described Merry Money Month as its biggest Christmas takeover to date, positioning it as the final network promotion of 2024. The company said the campaign reflects its broader focus on combining its slots portfolio with promotional activations aimed at appealing to different player segments.
Michael Tadross of Playson said the studio was pleased to close out the year with the promotion, adding that continual innovation remains a core objective and that the campaign should allow players to mark the festive period in a distinctive way.
Playson operates in 26 regulated markets with more than 200 operator partners worldwide. The company is headquartered in Malta and Slovakia and holds licences from regulators including the UKGC, ONJN, HGC, SGA, AGCO, GRA and MinCetur, as well as a recognition notice from the MGA.