Xtremepush strikes exclusive partnership with GammaStack for player engagement suite

Xtremepush, a provider of AI-powered CRM and loyalty marketing tools, has signed an exclusive agreement with iGaming software supplier GammaStack, the companies announced on 29 January 2025.

Under the deal, GammaStack will offer Xtremepush’s full engagement solution exclusively to its network of operator partners. The package combines engagement, artificial intelligence and gamification tools, all run through Xtremepush’s real-time Customer Data Platform.

The partnership is intended to let GammaStack’s operator clients run personalised messaging, promotional campaigns and targeted offers aimed at improving player engagement and retention. The full suite is scheduled to go live across GammaStack’s operator base during 2025.

Wider industry reach

GammaStack provides a broad range of services to the gaming sector, including casino game development, sportsbook software, betting platforms and lottery solutions, along with customisation options, risk management tools and multi-currency and multi-language support for operators worldwide.

The agreement adds to Xtremepush’s existing footprint in the gambling industry, where its technology is already used by operators including Betsson, Superbet, LiveScore, Rush Street Interactive and BetMGM.

Executive comment

Robbie Sexton, Director of Partnerships and iGaming at Xtremepush, said the exclusive partnership was designed to enhance GammaStack’s customer experience through personalised, timely interactions, adding that the engagement solution was intended to support customer satisfaction across different markets.

Arturs Zagurilo, Chief Commercial Officer at GammaStack, said the tie-up would help the company deliver stronger player experiences and support its partners’ acquisition and retention strategies through the use of the Xtremepush toolset.

Xtremepush is headquartered in Dublin and has additional offices in London, São Paulo and New York.