Abelson Sports adds Ellipse to third-party partner network
Sports data provider Abelson Sports has signed a deal with Ellipse to broaden its betting market coverage in tennis, cricket, rugby and horse racing.
Abelson Sports, a sports data supplier, has announced a new partnership with Ellipse aimed at expanding the range of third-party betting content available to its operator clients.
Under the arrangement, announced on 2 September 2025, Ellipse will supply its proprietary betting markets through Abelson’s existing feed format, giving sportsbook partners access without additional development work. The tie-up will extend coverage across tennis, cricket, rugby and horse racing, with markets designed to reflect customer demand.
Data expertise behind the deal
Ellipse operates several specialist analytics brands, including CricViz, TennisViz, FootballViz and RugbyViz. The company says its data models and analytical tools will support the creation of new betting markets for Abelson’s client base.
By channelling this content through Abelson’s established distribution framework, the companies say sportsbooks will be able to deploy the new markets quickly and with minimal integration effort.
Executive comment
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said the company was pleased to begin working with Ellipse, noting that its coverage of mainstream sports would complement Abelson’s existing product range, including its Football Player Markets offering.
Jack Hudspith, Managing Director of Betting Services at Ellipse, said the partnership offered a route to bring the company’s new betting markets to a global network of operators, making use of Abelson’s distribution channels to reach sportsbooks with data-driven markets across tennis, cricket, rugby and horse racing.
Abelson Sports was founded in 2003 and has since expanded into odds, data and technology services for bookmakers, platform providers and media organisations. Ellipse works with broadcasters, professional teams and rights holders, applying AI and machine learning to sports data across its various specialist brands.