Abelson Sports and Kero Gaming strike Football Player Markets distribution deal

Sports data provider Abelson Sports has announced a strategic distribution partnership with Kero Gaming, a supplier specialising in micro betting products, to bring its Football Player Markets (FPM) offering to Kero’s network of sportsbook partners.

Announced on 9 September 2025, the deal will see Abelson’s FPM suite integrated into Kero’s distribution framework, giving operators access to pre-match and in-play player betting markets through a single connection rather than a separate integration process.

What the markets cover

Abelson’s FPM product spans a range of goal scorer markets alongside player performance metrics including shots, shots on target and assists, with data delivered in real time.

Rationale for the tie-up

Simon Temple, chief operations officer at Abelson Sports, said the partnership would give Kero’s growing base of sportsbook operators access to the full FPM suite without additional integration hurdles, describing Kero’s approach to fast, engaging betting experiences as well suited to Abelson’s player-focused data.

Tomash Devenishek, chief executive of Kero Sports, said the move responded to demand from Kero’s partners for expansion into player props. He noted that while Kero’s core focus remains on micro markets, the Abelson partnership allows the company to broaden its market offering without shifting away from that core strategy.

Company background

Abelson Sports was founded in 2003 to supply sports data to the online betting industry. The company has since expanded into odds, data and technology services, working with bookmakers, platform providers and media organisations globally. Its ODDS division underpins the Football Player Markets product referenced in the partnership.

The announcement was issued by Square in the Air Communications on behalf of Abelson Sports.