Altenar broadens baseball betting markets with Swish Analytics deal
Sportsbook supplier Altenar has extended its partnership with US sports data firm Swish Analytics to add micro-betting and fast markets to its MLB offering.
Altenar, a sportsbook and iGaming software provider, has extended its partnership with Swish Analytics to upgrade its baseball betting markets as part of a wider push into US sports, the company announced on 4 October 2024.
The update builds on Altenar’s existing baseball products, which already include same-game parlays, player specials and pitcher lines. Through the expanded Swish Analytics tie-up, the supplier is introducing fast markets and micro-betting options covering outcomes such as the next pitch, total runs and pitch speed.
Data partner with MLB credentials
Swish Analytics, founded in 2014, specialises in sports analytics, betting and fantasy data across the major US sports leagues. It has held status as an Authorized MLB Data Distributor since 2019.
Altenar said it plans further additions ahead of the 2025 MLB season, including live same-game parlays and live player specials, aimed at giving operators more tools to engage baseball bettors.
US market focus
The company framed the baseball upgrade as the completion of its US sports portfolio, alongside existing offerings for American football, ice hockey and basketball.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said the business had invested significantly in building out its US product range, describing the baseball enhancement as the final piece needed to round out that portfolio. He added that the new features were intended to give operator partners a competitive edge through more dynamic betting options.
Altenar, founded in 2011, describes itself as a turnkey sportsbook provider focused on customising solutions for different markets and building long-term partnerships with operators.