beBettor widens EveryMatrix tie-up to roll out WealthScore across UK operators
Data analytics firm beBettor has extended its partnership with iGaming supplier EveryMatrix, allowing WealthScore to be offered to EveryMatrix's UK-licensed operator clients via a single API integration.
beBettor, a data analytics platform, has expanded its existing partnership with iGaming technology provider EveryMatrix to make its WealthScore product available across EveryMatrix’s network of UK-licensed operators.
The two firms have worked together since July 2024, when EveryMatrix first integrated beBettor’s V-Scan financial vulnerability tool. Following that rollout, the partnership has now been broadened to include WealthScore, with both products delivered through a single real-time API.
How WealthScore works
WealthScore assigns players a rating from 1 to 10 depending on their wealth bracket in Great Britain, with 10 representing the top 10% of earners and 1 the bottom 10%. The tool is designed to let operators tailor marketing communications to individual players based on relative wealth as soon as they register.
BetGoodwin has become the first EveryMatrix client to adopt WealthScore, having done so earlier this month.
beBettor said the expanded deal reflects growing industry interest in using wealth-related data to inform CRM strategy within betting and gaming operations.
Executive comment
Sonny Cott, Chief Insights Officer at beBettor, said the company was pleased to extend the WealthScore offering to more UK-licensed operators through EveryMatrix, describing wealth data as increasingly central to marketing that moves beyond guesswork.
Kevin Furlong, Chief Product Officer at EveryMatrix, said integrating WealthScore gave operator partners a new layer of insight to optimise, personalise and monetise campaigns, adding that the tool supported more intelligent budget allocation and more tailored player experiences.
beBettor describes itself as a privacy-centric analytics platform focused on helping businesses understand customers to drive revenue growth. EveryMatrix supplies iGaming software and services spanning casino, sports betting, payments and affiliate management, employing more than 1,400 staff across 15 countries and serving over 300 customers globally, including operators in regulated US markets. The company holds WLA Safer Gambling Certification, awarded in September 2023.