Xtremepush strikes integration deal with TG Lab for CRM roll-out
Marketing technology provider Xtremepush has agreed a partnership with omni-channel platform TG Lab to embed its player engagement tools into TG Lab's operator solutions worldwide.
Xtremepush, a provider of AI-driven CRM and loyalty marketing technology, has signed an agreement with omni-channel platform provider TG Lab to integrate its unified engagement solution into TG Lab’s offering for operators globally.
The deal, announced on 26th March 2025, allows operators using the TG Lab platform to incorporate Xtremepush’s technology in order to deliver localised and targeted communications, promotional offers and free-to-play experiences to players.
TG Lab’s client base spans LatAm, Brazil and other global markets, and includes operators such as Stake, Betsson and Belgium’s Loterie Nationale. Its platform provides a full-stack, modular solution for sportsbooks and casinos covering player account management, payment operations and player engagement.
Engagement tools added to full-stack platform
Under the agreement, TG Lab’s player engagement capabilities will now incorporate Xtremepush’s technology, which includes gamification, AI and engagement tools delivered through a real-time Customer Data Platform. This is intended to let TG Lab’s operator partners run personalised messaging and promotional campaigns aimed at improving player engagement and retention, as both companies look to grow their presence in LatAm and Brazil.
Xtremepush said the partnership adds to its existing portfolio of collaborations in the LatAm region, which includes Superbet, Betsul, Vibra Gaming and NGX.
Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said the tie-up would help elevate customer experience for TG Lab’s operators, including those in LatAm, through localised and timely player interactions.
Dainius Narmontas, COO at TG Lab, said the partnership would give the company access to a broader set of player engagement tools, strengthening its acquisition and retention strategies for its partners.
Xtremepush is headquartered in Dublin with additional offices in London, São Paulo and New York. TG Lab is headquartered in Lithuania and Brazil, and employs around 140 staff serving operators across Europe, Latin America, the Middle East and Central Asia.