Splash Tech partners with Lucky7 Ventures to roll out Lucky Rewards Wheel

Splash Tech, a provider of free-to-play (FTP) engagement solutions, has announced a strategic partnership with Lucky7 Ventures, part of the Superbet gaming group, aimed at boosting player engagement and retention across Lucky7’s casino brands.

Under the deal, announced on 19 March 2025, Splash Tech’s Lucky Rewards Wheel will be introduced to Lucky7’s portfolio, which includes LuckyDays and SpinAway. The game will be integrated via GiG’s iGaming platform, giving it reach across Lucky7’s international markets.

Segmented daily rewards

The Lucky Rewards Wheel uses Splash Tech’s segmentation engine to deliver daily, personalised rewards to players, with the aim of increasing engagement and revenue for operators. The companies say the integration is designed to give players a more tailored experience while supporting customer loyalty across Lucky7’s brands.

The agreement adds to a series of international partnerships Splash Tech has struck as part of its expansion strategy in the FTP engagement space.

Executive comment

Adam Wilson, chief executive of Splash Tech, said the company was pleased to work with Lucky7 Ventures to bring the Lucky Rewards Wheel to its brands, adding that the integration was intended to support both player experience and business growth. He said the firm looked forward to working with its new partner to optimise retention and player lifetime value.

Joe Legge, chief operating officer at Lucky7 Ventures, said the company was continually looking for ways to enhance player engagement, describing the Lucky Rewards Wheel as a strong addition to its brands that offers players daily incentives based on their activity. He added that the collaboration was intended to create a more personalised player journey and strengthen loyalty across Lucky7’s brands.