BVGroup and Rhino Entertainment partner to launch Puntit sportsbook and casino brand
BVGroup has agreed a SaaS partnership with Rhino Entertainment Group to power the launch of Puntit, a new global sportsbook and casino brand, as part of BVGroup's expansion beyond white-label services.
BVGroup, the multi-brand online gambling operator behind BetVictor Casino, Betano UK, Parimatch UK, Heart Bingo and talkSPORT BET, announced on 31 March 2025 a strategic partnership with Rhino Entertainment Group to launch a new global sportsbook and casino brand called Puntit.
The deal marks BVGroup’s move into Software-as-a-Service, extending its business beyond traditional white-label arrangements. Under the new SaaS framework, third-party operators can run their own brands on BVGroup’s proprietary platform while retaining full operational control, rather than relying solely on a white-label model.
Rhino Entertainment Group, whose portfolio includes flagship brand Casino Days along with Big Boost, becomes the first operator to use BVGroup’s SaaS offering. The partnership will see Rhino move into the sportsbook vertical for the first time, using BVGroup’s sportsbook technology and operational know-how to support the Puntit launch.
Executive comment
Max Konrad, Director of B2B at BVGroup, described the tie-up as a significant step towards the company becoming a broader sportsbook and casino platform provider, pointing to the combination of BVGroup’s technology and Rhino’s player acquisition experience as the basis for the partnership.
Ross Parkhill, CEO of Rhino Entertainment Group, said the collaboration would allow the company to offer a sportsbook and casino product to new international audiences while keeping control of its own operations, and said he expected a long-term relationship between the two businesses.
Wider strategy
BVGroup holds licences in the UK, Republic of Ireland, Gibraltar and Ontario, employs more than 650 people globally and is headquartered in Gibraltar. The Puntit launch, planned for 2025, is presented by BVGroup as the first stage in a wider strategy to position itself as an alternative platform provider in the sportsbook and casino technology space.
The announcement was issued by Square in the Air on behalf of BVGroup and Rhino Entertainment Group.