Abelson Sports launches player-first Bet Builder for soccer betting markets

Abelson Sports, a provider of sports data solutions, has launched a new player-first Bet Builder product aimed at helping operators extract greater value from soccer betting feeds.

The product, part of the company’s TECH vertical, focuses on player prop bets across popular soccer markets. It supports unlimited leg combinations across an expanding range of markets, with built-in validation designed to prevent bet conflicts.

Player-focused design

The Bet Builder is delivered through a customisable iframe intended to give prominence to markets that both bettors and operators favour. It supports pre-match, in-play and cash-out betting, and includes pre-built options highlighting the most popular selections.

While the product can be paired with Abelson Sports’ own Football Player Markets feed, the company said the underlying data inputs are agnostic, meaning operators can also use their own existing sportsbook feeds.

Comments from Abelson Sports

Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said the company aimed to give operators and customers a player-first betting option that is easy to integrate and navigate. He added that although the tool is expected to appeal to partners already using the Football Player Markets feed, its agnostic design was intended to widen its potential market. Jeyaratnam said the company was looking forward to seeing the product go live with its first customers.

Delivery and technology

Built on cloud technology, the Bet Builder is available to operators via iframe, which can be adapted to match brand guidelines, or through an API. Abelson Sports said flexible commercial and delivery options were available, positioning the release as part of a new generation of bet builder technology intended to help operators improve margins while enhancing the betting experience.

Abelson Sports was founded in 2003 to supply sports data to the bookmaking industry and has since expanded into dedicated ODDS, DATA and TECH divisions, working with bookmakers, platform providers and media organisations globally.