Odds88 appoints Will Fyler as Managing Director

Sports data aggregation platform Odds88 has appointed Will Fyler as its new Managing Director, the company announced on 6th August 2025. The move is aimed at strengthening the leadership team as the business scales up following its rebrand from TradeArt.

Fyler joins Odds88 from Sporting Solutions, where he most recently held the role of Chief Commercial Officer. He brings more than 17 years of experience in the sports betting sector, having previously held senior positions at Spotlight Sports Group, TXODDS and Fitzdares. His background spans commercial strategy, trading and product development.

Strategic remit

In his new role, Fyler will be responsible for shaping and delivering Odds88’s strategic direction, with particular emphasis on commercial growth, international expansion and strengthening the company’s position in sports data aggregation. The appointment follows a period of growth for Odds88 since its rebrand, which the company attributes to rising demand for its customisable odds feeds, risk management tools and AI-driven API products.

Lara Falzon, CEO of Yolo Group’s B2B brands, said Fyler’s appointment marked the start of a new phase for Odds88, centred on commercial focus and product innovation. She noted that both she and Fyler had recently taken on new roles within the Yolo B2B ecosystem and said she was looking forward to his leadership helping to drive innovation for partners.

Fyler said Odds88 was working to redefine how sports trading data is delivered and used to boost engagement, adding that the company’s ambition to innovate at scale was what attracted him to the role. He said he was looking forward to helping establish Odds88 as a leading player in the sector.

Odds88 offers odds aggregation across more than 4,000 events daily spanning over 90 sports, combining multiple sports feeds to support customised betting products.