LuckyStreak appoints Neil Brookes as Head of Product

LuckyStreak, the Riga-based live dealer games supplier, has appointed Neil Brookes as its new Head of Product, the company announced on 28th May 2025.

Brookes brings more than 20 years of experience across sports betting and online gaming. He joins LuckyStreak from Inspired Entertainment, where he spent 11 years working on virtual sports products, including seven years as Head of Product covering game strategy, design, marketing and performance analytics.

Career background

Before Inspired Entertainment, Brookes spent six years at SkyBet as a trader, odds compiler and sports desk manager, and earlier worked in the trading team at Betfred. He started his career managing betting shops for Paul Dean Bookmakers.

New role

At LuckyStreak, Brookes will be responsible for shaping and delivering the company’s product roadmap, working across teams to ensure new features and enhancements align with the company’s strategic goals and add value for both players and operator partners.

Ady Totah, co-founder and chief executive of LuckyStreak, said the appointment reflected the company’s ongoing push to combine strong technology with a clearer product-led approach, adding that Brookes’ experience in regulated markets and ability to align vision with execution would strengthen how the company builds and delivers products.

Brookes said he was drawn to LuckyStreak’s ambition to build on its existing success through further innovation, and that the company’s forward-thinking, people-centric approach was a strong match for his own outlook.

LuckyStreak has produced and streamed live dealer casino games since 2014. In 2017 it launched LuckyConnect, its proprietary integration API that connects operators to a library of more than 4,000 live dealer and third-party games from providers including Pragmatic Play, Yggdrasil, Ruby Play, PG Soft and Red Rake Gaming, alongside services such as invoicing, player management, reporting and billing.