LuckyStreak enters Italian market via Microgame partnership

Live casino and iGaming aggregation provider LuckyStreak has announced its entry into the regulated Italian market through a partnership with Microgame, a long-established service provider to Italian gaming operators.

Under the agreement, announced on 27 March 2025, Microgame will integrate LuckyStreak’s live dealer content, including blackjack, baccarat, roulette and auto-roulette, into its platform for distribution to its operator network. The games will be localised with Italian-language user interfaces.

The deal represents LuckyStreak’s first significant move into the Italian market and forms part of the company’s wider international expansion plans, ahead of the launch of a new platform.

Microgame’s market position

Microgame has operated in the Italian regulated gaming sector for 25 years and currently serves more than 60 operator customers. The company has previously been an early mover in areas such as land-based affiliation and positions itself as a leading supplier of software, products and services in the Italian market.

Executive comment

Rory Kimber, commercial director at LuckyStreak, said the partnership gave the company significant market presence and penetration in Italy through Microgame’s distribution channels and partner network, describing the deal as an important step in the company’s market development strategy.

Francesco Cuzzupoli, gaming product director at Microgame, said the integration of LuckyStreak’s portfolio would strengthen the company’s position in Italy by widening the range of content available to its operator partners, while reinforcing its focus on high-quality gaming solutions.

LuckyStreak has produced and streamed live dealer casino games since 2014. Its LuckyConnect integration API, launched in 2017, connects operators to a library of more than 5,000 live dealer and third-party games from providers including Pragmatic Play, Yggdrasil, Ruby Play, PG Soft and Red Rake Gaming.