Match Hype and Podium launch automated video product for horse racing betting
Video technology firm Match Hype has teamed up with racing data provider Podium to roll out Race Hype, an automated fan-engagement tool timed to coincide with the climax of the UK Jumps season.
Match Hype and Podium have announced a partnership to launch Race Hype, a video engagement product aimed at boosting recreational bettor interest in horse racing. The launch was unveiled on 11th February 2025, ahead of the Cheltenham and Aintree festivals as the UK Jumps season builds towards its conclusion.
The product uses automated video technology to generate thousands of daily clips covering every race across the Jumps and Flat seasons in the UK and Ireland. Videos can be customised with branding, live pre-event odds, voiceovers and multiple languages, according to the companies.
Part of Podium’s FLEXHUB suite
Race Hype forms part of Podium’s FLEXHUB range of products, offering adaptable user interface components intended to improve bettor engagement and retention. The companies said the tool builds on Podium’s existing horse racing coverage by supporting marketing activity with scalable multimedia content across business-to-consumer channels.
Filip Koubek, co-founder and chief commercial officer at Match Hype, said the collaboration combined the company’s video technology with Podium’s racing coverage and data to create a new multimedia experience for bettors and fans, allowing for dynamic, customised content at scale.
Richard Duncan, head of business development and strategic partnerships at Podium, said the partnership would let the firm deliver high-quality video content for its partners, supporting deeper engagement among both novice and experienced racing fans.
About the companies
Match Hype converts sports data into automated, branded videos, producing up to one million clips daily in more than 30 languages. Originally focused on football, the company is now expanding into horse racing and has previously placed first at both the SBC First Pitch and iGB Launchpad competitions in 2024.
Podium has provided horse and greyhound racing data and coverage for more than 40 years, working with betting operators, media groups, affiliates and technology providers. The company has offices in the UK and Singapore and says it works with more than 300 major brands globally.