OtherLevels partners with AWS to expand generative AI video capabilities

OtherLevels, a provider of personalised content and media experiences for sports betting and iGaming, has announced a partnership with Amazon Web Services (AWS) aimed at expanding its Experience Platform’s generative AI capabilities.

The company worked with Amazon’s Prototyping and Cloud Engineering (PACE) team to build a scalable architecture designed to handle the real-time demands of large volumes of sports fans. The collaboration has focused on developing personalised video and rich media experiences powered by generative AI.

Using Amazon foundation models

By incorporating Amazon Foundation Models into its platform, OtherLevels says it can now offer operator partners access to leading generative AI models, allowing customer data to be converted into personalised video content delivered at scale and timed to specific moments in the customer journey.

Brendan O’Kane, chief executive of OtherLevels, said the tools and support provided through AWS had given the company greater flexibility in content creation and enabled it to work at a faster pace. He said personalised video has been shown to improve customer engagement, conversion rates, lifetime value, satisfaction and loyalty, and that sports betting brands increasingly need richer media experiences to differentiate themselves.

Platform capabilities

The Experience Platform is designed to support the full customer lifecycle, from acquisition through to in-session engagement, creating live and contextually relevant personalised experiences across sports betting, iGaming, fan engagement and lottery sectors. Video content can be produced for multiple channels and in more than 50 languages.

The platform uses an open architecture that allows integration with third-party customer data platforms, content sources, sportsbooks, iGaming platforms, personalisation engines and CRM systems without requiring operators to re-platform their existing systems.

OtherLevels is headquartered in Australia and has additional offices in Europe and the United States.