Playson content goes live with Dazzletag Entertainment in UK push
Playson has launched a selection of its Hold and Win slot titles with UK operator Dazzletag Entertainment, extending its footprint in the market via Light & Wonder's content marketplace.
Playson, the digital casino games supplier, has gone live with UK operator Dazzletag Entertainment Ltd, adding a number of its Hold and Win titles to the operator’s casino brands.
Dazzletag Entertainment runs several online casino sites in the UK, including Casushi and Peachy Games. The newly added titles include Supercharged Clovers: Hold and Win and 3 Pots Riches: Hold and Win, both among Playson’s better-performing games.
The integration was delivered through Light & Wonder’s content marketplace, which connects Playson’s catalogue to operators including Dazzletag. The tie-up with Light & Wonder underpins Playson’s wider strategy to grow its presence in the UK, which the supplier regards as one of the industry’s key regulated markets.
Further expansion planned
Blanka Homor, Sales Director at Playson, said the company was pleased to make its debut with Dazzletag Entertainment and looked to expand the range of games available across the operator’s brands over time.
Playson operates in 25 regulated markets with more than 200 partners worldwide. The company holds licences including those from the UK Gambling Commission, ONJN, HGC, SGA, AGCO, GRA, MinCetur and SPA, along with a recognition notice from the MGA. It is headquartered in Malta and Slovakia.
The announcement was issued by Square in the Air on behalf of Playson.