Playson unveils €10m Non-Stop Drops and Races promotion

Playson has introduced Non-Stop Drops and Races 10KK, a network-wide promotion with a €10,000,000 prize pool running from 1 July 2025 to 30 June 2026.

The campaign follows last year’s Non-Stop Drops and Races 6KK, which the supplier says attracted more than 500 operators and 10 million unique players, distributing almost 250,000 prizes over its run.

Increased frequency and prize pool

The new edition raises the prize pool by 60% compared with the previous instalment and will pay out prizes every two and a half minutes, with two promotions running concurrently each day.

A new addition, CashDays X-treme, will run at the end of each quarter with prizes reaching up to €35,000. It is designed to sit alongside the existing Cash Days tournament tool, which runs during the first eight days of every month.

The Non-Stop Drops element of the campaign will be driven by Playson’s Cash Blast tool, distributing random prizes throughout the promotional period. Meanwhile, the studio’s Short Races mini tournaments, held from the 9th to the end of each month, will offer an increased prize pool of €2,000,000.

Strategic focus on network promotions

Playson said the expanded promotion reflects the growing importance of network campaigns within its wider strategy, aimed at delivering value to both operator partners and players.

Tamas Kusztos, chief commercial officer at Playson, said the studio’s promotional mechanics are built to boost player retention and engagement, adding that the new campaign is intended to build on the performance of its predecessor with greater reach and excitement.

Playson operates across 26 regulated markets with more than 200 operator partners worldwide, holding licences including those from the UK Gambling Commission, ONJN, HGC, SGA, AGCO, GRA, MinCetur and SPA, along with a recognition notice from the MGA.