Pragmatic Play adds further live casino titles for BET99 in Ontario

Pragmatic Play has extended its live casino partnership with BET99, giving the operator’s Ontario players access to a wider range of tables including Roulette, Auto Mega Roulette, Speed Roulette, Speed Baccarat and Blackjack X.

The expanded content is delivered through Pragmatic Play’s Smart Studio technology, which allows several operator brands to appear on shared tables. The system lets operators customise the look of their live casino offering without the cost and time associated with building dedicated studios.

Branded tables for BET99

With the new agreement, BET99 now runs six branded live casino tables covering blackjack, baccarat and roulette. The move forms part of Pragmatic Play’s wider strategy of offering tailored live casino solutions to operators in regulated markets.

Irina Cornides, chief operating officer at Pragmatic Play, said the company was pleased to supply BET99 with additional premium live casino titles alongside Smart Studio, which she said gives partners scope for customisation and localisation.

Jared Beber, chief executive of BET99, said Pragmatic Play’s live casino portfolio had proved popular with players and that Smart Studio allowed the operator to tailor the experience under its own brand. He added that BET99 was looking to expand its collaboration with the supplier further.

About the companies

Pragmatic Play, headquartered in Gibraltar, supplies slots, live casino, bingo, virtual sports and sportsbook products to operators across regulated markets worldwide.

BET99 Ontario, operated by Interactive Entertainment Group, is a Canadian online sportsbook and casino brand licensed by the Alcohol and Gaming Commission of Ontario. The operator has partnerships with organisations including the NHL and Live Nation, alongside Canadian sports figure Georges St-Pierre.