RubyPlay content goes live with AdmiralBet in Italy

RubyPlay, a B2B iGaming development studio, has announced a partnership with AdmiralBet, one of Italy’s established online casino brands, as part of its ongoing expansion in the country.

A number of RubyPlay titles have already launched on AdmiralBet’s platform, including Book of 8 Riches, Grand Express Action Class, Go High Harvest and Alice in the Wild. The two companies have agreed to add four further games each week over the next couple of months, with titles such as Elephant Stampede, Immortal Ways Diamonds and Go High Fruit among those set to follow.

Part of wider Italian push

According to RubyPlay, Italy remains a central market in its European growth plans, with the studio having signed several agreements with operators active in the regulated Italian sector over the past year.

AdmiralBet, the online arm of Admiral Sport Srl, has operated in Italy since 2012 and forms part of the Greentube Group, itself a subsidiary of NOVOMATIC. The operator runs both its online offering and a retail network exceeding 100 points of sale in the country.

Executive comment

Dr Eyal Loz, Chief Product Officer at RubyPlay, said the tie-up with AdmiralBet marked a further step in the company’s expansion across Italy and the broader European region, adding that the studio’s content was designed to suit local player preferences.

Marco Militello, Casino Online Product Manager at AdmiralBet, said RubyPlay’s games would complement the operator’s existing offering, citing their design and gameplay mechanics as suited to delivering a premium experience for players.

RubyPlay holds a portfolio of more than 130 slot titles and operates offices in Australia, Malta and Ukraine.