RubyPlay Content Goes Live with BetMGM in New Jersey
B2B games studio RubyPlay has launched a portfolio of slot titles with BetMGM in New Jersey as part of a long-term North American partnership announced on 25 June 2025.
RubyPlay, a B2B iGaming development studio, has entered a new partnership with operator BetMGM, marking a further step in the studio’s North American expansion. The deal launched with a selection of RubyPlay titles going live on BetMGM’s online casino in New Jersey, including Gummy Giga Match, Diamond Explosion Patriots, Mad Hit Wild Alice, Go High Panda and Immortal Ways Sweet Coin.
Under the long-term agreement, RubyPlay plans to supply additional titles to BetMGM across several North American jurisdictions. The studio’s games are already available on BetMGM’s platform in Ontario, Canada, with further launches in the United States expected in the coming months.
Strategic focus on North America
The agreement forms part of RubyPlay’s broader push to strengthen its footprint in the US and Canadian markets, building on existing momentum in the region and deepening ties with established operators.
Dr Eyal Loz, Chief Product Officer at RubyPlay, described the BetMGM partnership as a significant milestone in the company’s North American growth strategy, adding that the studio was looking forward to expanding its content offering for BetMGM’s player base.
RubyPlay, which has offices in Australia, Malta and Ukraine, offers a catalogue of more than 100 slot titles alongside bespoke game development services for operators globally.
The announcement was issued by Square in the Air Communications on behalf of RubyPlay.