RubyPlay expands BetFlag content deal with 40-plus title launch
B2B slot studio RubyPlay has gone live with more than 40 games on BetFlag, deepening its ties with Italy's Lottomatica Group.
RubyPlay, a B2B iGaming content studio, has launched a portfolio of over 40 slot titles with BetFlag, expanding its existing relationship with the operator’s parent company, Lottomatica Group (GBO). The launch was announced on Tuesday 17th June 2025.
The rollout follows earlier launches this year with Lottomatica.it and GoldBet.it, both part of the same operator group, and represents a further step in RubyPlay’s push into the Italian market.
Strong early performance
According to RubyPlay, several titles have performed well with BetFlag players since launch, including Book of 8 Riches, Immortal Ways Buffalo and Diamond Explosion Sweet Love.
BetFlag, founded in 2012, has been part of Lottomatica Group since 2022. RubyPlay said the Italian market remains a strategic priority, pointing to a number of operator partnerships it has secured in the region in recent months.
Executive comment
Dr Eyal Loz, Chief Product Officer at RubyPlay, said the BetFlag partnership builds on the studio’s momentum with Lottomatica Group and allows it to reach a wider Italian audience with titles combining design, features and local appeal.
Laviero Saganeiti, Business Development at BetFlag, said RubyPlay’s portfolio has added a fresh dynamic to the operator’s casino offering and that the games had already drawn strong player interest, adding that BetFlag anticipates a long-term partnership with the supplier.
RubyPlay currently offers a catalogue of more than 130 slot titles and operates from offices in Australia, Malta and Ukraine.