RubyPlay's full slot portfolio goes live with Betsson's StarCasinò in Italy
B2B games studio RubyPlay has launched its entire catalogue with StarCasinò, marking the first time a Betsson Group brand in Italy has integrated the provider's complete range.
RubyPlay, a B2B iGaming development studio, has gone live with its full slot game library on StarCasinò, the Italian online casino brand operated by Betsson Group. The announcement was made on 8th April 2025.
The deal represents RubyPlay’s first full-portfolio launch with a major operator in the Italian market. Titles including Go High Gallina, Immortal Ways Diamonds SE and Diamond Explosions 7s SE are among those being made available to StarCasinò players.
Phased rollout
Rather than launching all at once, the games are being integrated gradually, with three new titles added to the platform each day over the course of a month.
Betsson Group has operated in Italy since securing its licence in 2011, when it launched the StarCasinò brand. The company said the move reflects the appeal of RubyPlay’s content within the regulated Italian market.
Executive comment
Dr Eyal Loz, Chief Product Officer at RubyPlay, said the launch represented an important step in the company’s expansion in Italy, adding that the phased rollout of daily new titles was intended to give players a broad range of gaming experiences.
Fabio Denegri, Head of Gaming & Sports Italy at Betsson Group, said the operator was pleased to add RubyPlay to its portfolio, citing the provider’s range of game mechanics as a point of appeal for its user base. He noted that StarCasinò is the first Italian operator to host RubyPlay’s complete game suite.
RubyPlay, which has offices in Australia, Malta and Ukraine, offers a catalogue of more than 130 slot titles alongside bespoke game development services for operators.