SIS overhauls Competitive Gaming leadership as esports betting push continues
Sports Information Services has promoted three senior staff to lead its Competitive Gaming division as the supplier looks to expand the esports betting vertical internationally.
Sports Information Services (SIS), the UK-based live betting content provider, has restructured the leadership of its Competitive Gaming division as it seeks to grow the esports betting product’s presence in international markets.
Under the changes, announced on 28 July 2025, Peter Camden becomes Head of Competitive Gaming Product, Stephen Maguire takes on the role of Head of Competitive Gaming Operations, and Aaron St Pierre is now Head of Sports Trading. The three have a combined tenure of nearly a decade at SIS and have been involved in expanding the vertical across Europe, Asia, Africa, Latin America and the US.
High-integrity esports offering
SIS’s Competitive Gaming product provides short-form, round-the-clock betting content across roughly 225,000 eBasketball and eSoccer events each year, which the company says can add up to 10% in value for partner sportsbooks. The eSoccer and eBasketball content runs across 10 concurrent streams and is produced under ESIC Gold Standard integrity levels.
The leadership changes come as SIS continues to develop the Competitive Gaming portfolio and pursue further geographical expansion for the product.
Executive comment
Andy Purkiss, Chief Operating Officer at SIS, said Camden, Maguire and St Pierre had played a key role in delivering the Competitive Gaming offering to the company’s network of international operators. He added that their leadership and experience gave the business confidence it could deliver further value for partners, extend its reach in key markets and maintain integrity-led standards in its betting content.
About SIS
SIS has supplied live pictures and data to the global betting industry for more than 35 years, having originated in horse and greyhound racing content before expanding into esports and numbers draws. The company serves more than 400 retail and online customers in over 50 countries, delivering 60,000 annual racing events, 225,000 esports contests through Competitive Gaming, and more than 330,000 Live Numbers draws annually across its 49’s, 39’s and Fast 15’s products.