Splash Tech rolls out Santa's Wheel across Rhino Entertainment brands

Splash Tech, a provider of free-to-play (FTP) engagement tools, has launched Santa’s Wheel with several Rhino Entertainment Group brands, including Casino Days, Rocket Riches, Lucky Spins and Buusti Kasino. The game went live on 12 December 2024 and is being rolled out to players across multiple international markets.

Santa’s Wheel lets players spin for daily rewards and uses Splash Tech’s segmentation engine to vary prizes according to individual player value. The company says the mechanic is designed to boost on-site activity and support retention.

Third launch of the year

The title is the third FTP game Splash Tech has developed for Rhino Entertainment in 2024, following the earlier launch of Reel Rewards, a slot-style FTP game offering daily rewards and collectables across Rhino’s core markets.

Splash Tech’s FTP technology is integrated with several major casino and sportsbook platforms, including OpenBet, Kambi, GiG and Altenar, which the company says allows for straightforward onboarding and deployment of tailored content.

Executive comment

Adam Wilson, chief executive of Splash Tech, said the partnership with Rhino Entertainment continues to focus on driving daily engagement across the operator’s brands through new FTP content, adding that Santa’s Wheel is intended to complement the wider content suite available to Rhino’s players.

Bernardo Liberatore, director of gaming at Rhino Entertainment Group, said Splash Tech has proven a strong partner in producing content that resonates with players, and that the third FTP release in the series is aimed at further strengthening engagement and retention across its brands.

Rhino Entertainment operates a portfolio of iGaming brands including Casino Days, Buusti Kasino, Lucky Spins, Big Boost, Raketti, Rocket Riches and Paratiisi.