Yolo Group names Lara Falzon CEO of B2B brand portfolio

Yolo Group announced on 11 July 2025 that Lara Falzon has been appointed Chief Executive Officer of its business-to-business brand portfolio, which includes aggregation platform Hub88, live casino provider Live88, sportsbook brand Odds88 and slots supplier OneTouch.

Falzon is the second senior executive hire made by Yolo Group this year, following Jean Claude Magri’s appointment as Chief Financial Officer in January. She has more than ten years of leadership experience in the gambling technology sector, having previously served as CEO of AvatarUX and held senior roles at Bragg, NetEnt, Evoke and Red Tiger Gaming.

Focus on B2B expansion

Her appointment comes as Yolo Group looks to grow its B2B division within the online casino and sports betting sectors, with plans for further investment in technology and partnerships.

Jose Micallef, CEO at Yolo Group Middle East, said Falzon’s industry knowledge and track record made her well placed to lead the next phase of the company’s expansion, adding that her leadership would support the development of new solutions for Yolo’s partners.

Falzon said she was joining the company at a significant point in its growth trajectory, citing opportunities for innovation and partnership expansion across global markets, and said she was looking forward to working with the wider Yolo team.

Yolo Group operates across gaming, fintech and blockchain sectors, serving customers worldwide through a mix of B2C and B2B brands. It was ranked 23rd on the EGR Power 50 list of global operators in 2023 and employs more than 800 staff across offices in Estonia, Malta, the UK, Australia and Guernsey.