AllSported hires Billy Rogers as Commercial Account Executive
B2B racing trading feed provider AllSported has appointed Billy Rogers, a former BETDAQ executive with a family background in bookmaking, to its commercial team.
AllSported, a B2B racing trading feed provider, has appointed Billy Rogers as Commercial Account Executive, the company announced on 8 October 2024.
Rogers joins from BETDAQ, where he spent four years and rose to become Assistant to the Director of Strategy. He also has family ties to bookmaking, with both sides of his family having a combined history of more than 170 years in the trade.
Role at AllSported
At AllSported, Rogers will work across the firm’s racing trading feed solutions, which are used by operators including Betway, Playtech and Novibet. He is also expected to play a key part in the rollout of a new AllSported product designed to integrate on-course horse racing prices into online sportsbooks, with the aim of helping operators reflect late price movements driven by track-side betting activity.
Commenting on the move, Rogers said his background in on-course bookmaking, combined with his time at BETDAQ, gave him a perspective spanning both the on-course and online betting worlds.
Company comment
Alan Casey, chief executive of AllSported, welcomed the appointment, noting Rogers’ industry background and the timing of the hire ahead of the launch of the company’s new on-course pricing product. Casey said the product would allow online sportsbooks to incorporate live on-course odds and respond to price shifts triggered by track-based betting.
AllSported describes itself as a B2B horse racing trading feed provider offering low-latency odds, pre-race content and race-day data to bookmaking operators.
The announcement was issued by Square in the Air on behalf of AllSported.